Global Pet Care Revolution With Ayurveda
ABSTRACT
Ancient Indian medicine encompassed not only human healing but also the systematic care of animals, as described in classical texts covering horses, elephants, cattle, and others. The foundation of veterinary practice (Pashu-Ayurveda) in the Indic tradition is embodied most famously in the Shalihotra Samhita (Ashva/horse medicine) and companion texts such as the Ashvachikitsitam (Nakula), Palakapya’s Hastyayurveda (elephant medicine) and numerous Vedic and Puranic references. The concept of pet care has evolved from basic animal husbandry to a holistic system that values the physical, mental, and emotional well-being of animals. Ayurveda is the ancient Indian system of medicine that provides a profound framework for animal healthcare that emphasises balance, natural remedies, and preventive wellness.

INTRODUCTION
Ayurveda’s aim (Ayur-veda = the science of life) is to preserve and prolong life by balancing bodily principles and using natural remedies. This perspective was extended to animals early in the tradition because animals were integral to agriculture, transport and ritual life and consequently, specialists developed dedicated literature on animal anatomy, physiology, prevention and treatment. The classical corpus thus offers both specific veterinary prescriptions and general preventive frameworks that remain relevant for today’s companion-animal welfare. In today’s world, pets are cherished members of families, contributing not only to emotional well-being but also to the balance of human life. However, the growing incidence of lifestyle-related disorders among animals demands a more holistic approach to their health. Ayurveda, known for its focus on balance between body, mind, and environment, provides time-tested principles for maintaining pet wellness.
Ayurvedic Reference Regarding Pet Care
- According to Ayurvedic texts, Shalihotra is regarded as the father of veterinary science, having composed the Shalihotra Samhita (Encyclopedia of the Physician Shalihotra), an extensive Sanskrit treatise of about 12,000 shlokas dedicated to the care and management of horses and elephants. This encyclopedic work covers their anatomy, physiology, surgery, and diseases, with both preventive and curative measures. It was translated into several languages, reflecting its global importance. Other works like Asva-prashnsa (Praise of Horses) and Asva-lakshana Shastra (Science of Equine Characteristics) are also attributed to him. Later scholars expanded upon his teachings, continuing the Ayurvedic tradition of animal care.
- The Hastyayurveda (Ayurveda of Elephants) is a classical Sanskrit text devoted to the health, care, and management of elephants. It is attributed to the sage Palakapya; it serves as one of the earliest and most detailed treatises on elephant medicine in ancient India. The text provides comprehensive insights into elephant anatomy, physiology, diet, behaviour, disease diagnosis, and treatment, along with guidance on training, capturing, and handling these majestic animals. The Hastyayurveda stands as a testament to India’s deep understanding of veterinary science and compassionate animal care.
- Several significant texts on veterinary science were composed in ancient times, reflecting India’s deep understanding of animal health and care. These include Ashwa Shastra by Nakul, Ashwayurveda by Shalihotra, Gajalakshana by Brihaspati, Gaja Ayurveda and Hastayurveda by Palakapya, Gaja Darpana by Hemadri, Gavayurveda by Sahadeva, and Mrugpada Shastra by Hamsadeva. Each of these works provides valuable insights into the diagnosis, treatment, and maintenance of animal well-being.
Ancient References Regarding Pet Care
- The Garuda Purana discusses remedies for animal ailments, purification rituals, and the use of herbs for treating wounds and poisons. It also stresses ethical conduct toward animals, reflecting that caring for them is an act of dharma (righteous duty). Similarly, the Mahabharata and Ramayana present examples of animals as loyal companions and divine messengers—Hanuman (the monkey deity) and Jatayu (the divine bird) symbolise devotion, protection, and sacrifice.
- The Ashva-Chikitsa (Treatment of Horses) is an ancient Ayurvedic text devoted entirely to veterinary practices concerning horses. As horses were regarded as vital assets in warfare and royal affairs, extensive literature emerged on their care and management. Historical research places the Mahabharata war around 3137 BCE, indicating that Nakula—the author of Ashva-Chikitsa and one of the Pandava princes—likely composed this treatise during the same era. The text primarily focuses on the diagnosis, prevention, and treatment of equine diseases. Though concise in its composition, it is believed to be derived from or inspired by the more comprehensive Shalihotra Samhita, thus preserving the essence of ancient Indian veterinary wisdom dedicated to horse health and well-being.
- King Ashoka, around 300 BC, is credited with establishing the world’s first known veterinary hospitals, marking a significant advancement in organised animal care. He arranged for the cultivation of herbal medicines specifically for both humans and animals, ensuring accessible treatment and preventive healthcare. Ashoka’s policies emphasised the physical and mental well-being of animals, reflecting his deep commitment to compassion. His welfare initiatives included dedicated medical facilities, regulated care for domesticated and wild animals, and strict laws against hunting and animal sacrifice.
- Lord Krishna is regarded as an expert caretaker and protector of cow husbandry, with Gokul and Mathura renowned for their superior cattle breeds, abundant milk production, and high-quality dairy products like curd and butter. Similarly, Lord Buddha was a profound advocate for the welfare of all animals and birds, spreading the message of nonviolence and compassion across ancient India.
- Bhumisuktam (Earth Hymn), Book 12 Hymn 1 of the Atharvaveda, reveres the Earth as the mother of all beings, including animals, and emphasises living in harmony with every creature that depends on her. The hymn describes animals as Earth’s children who share space, food, and life with humans, highlighting their rightful place in creation. It speaks of protecting all beings that walk, crawl, or fly on Earth, reflecting deep ecological awareness.
Pet Care Revolution
Transformation of the Pet Care Industry
The Asia-Pacific region is witnessing a remarkable transformation from traditional livestock and food-animal care to a focus on companion animal health and preventive veterinary medicine. Pets are now increasingly regarded as family members rather than property, which has significantly boosted the demand for premium pet products, healthcare services, and holistic well-being solutions.
Rise in Pet Ownership and Awareness
With growing awareness of animal welfare and advancements in veterinary medicine, attitudes toward pet health are rapidly evolving. Urbanisation, changing lifestyles, and the rise of nuclear families are driving the surge in pet adoption across countries such as India, China, Japan, and Australia. This shift reflects a deeper emotional connection between humans and their companion animals.
Technological Innovations
The modern pet care industry is embracing cutting-edge technologies such as telemedicine, AI-based diagnostics, and genetic testing to deliver personalised and efficient veterinary care. Companies are increasingly adopting digital-first platforms that offer online consultations, preventive care guidance, and customised nutritional solutions tailored to each pet’s specific needs.
Innovation and Accessibility
Improved accessibility to quality veterinary care is driving this revolution. The expansion of animal hospitals, AI-enabled diagnostic tools, and specialty clinics in Tier 2 and Tier 3 cities is bringing advanced veterinary services closer to pet owners. New establishments such as Tata Group’s 200-bed animal hospital in Mumbai and digital solutions like Pet Scan Pro by MimiBowBow symbolise this
Market Growth and Economic Expansion
The companion animal health market in the Asia-Pacific region is experiencing rapid expansion, projected to grow from USD 4.51 billion in 2024 to USD 11.26 billion by 2033, with a CAGR of 10.73%. Among the key markets, China leads in scale with over 124 million pets, while India demonstrates the fastest growth rate, highlighting the region’s increasing focus on pet health and welfare.
Integration of Tradition and Modern Science
The global pet care revolution also reflects a fusion of traditional healing systems with modern science. In India, Ayurveda-based pet supplements are gaining popularity for their natural and preventive benefits, while Traditional Chinese Medicine (TCM) continues to play a significant role in China. This integration harmonises ancient wisdom with contemporary veterinary practices.
Global and Regional Collaboration
Collaborations between startups, research institutions, and global corporations such as Zoetis, Elanco, and Merck Animal Health are fostering innovation and ensuring access to high-quality veterinary products and services. Such partnerships are bridging gaps between scientific research, clinical application, and pet welfare.
Shift from Reactive to Preventive Care
The focus of veterinary care is gradually shifting from reactive treatments to proactive, wellness-oriented care. This includes regular health checkups, balanced nutrition, vaccination programs, and early disease detection, emphasising the importance of maintaining long-term animal health rather than treating illness after onset.
Emergence of Local Innovation
The Asia-Pacific region is emerging as a leader in veterinary innovation, transitioning from a consumer market to a hub of research and technological development. Local startups, veterinarians, and researchers are creating solutions tailored to regional climates, diets, and pet-owner lifestyles, reinforcing Asia’s role in shaping the global pet care revolution.
Vet Range of Planet Ayurveda
Planet Ayurveda offers a dedicated range of herbal pet care products formulated using pure, natural Ayurvedic ingredients. These products are designed to support the overall health, immunity, digestion, and vitality of animals in a gentle and effective way. Planet Ayurveda follows traditional Ayurvedic principles combined with modern manufacturing standards. Planet Ayurveda’s pet supplements help promote long-term wellness, manage common health concerns, and enhance the quality of life of pets. Planet Ayurveda aims to bring holistic, chemical-free, and trustworthy natural care to every pet owner.
Pet Products for Heart Health
- Arjuna Vet Syrup– This formulation primarily strengthens the cardiac muscles, enhances blood circulation, and supports overall heart function in pets. It also reduces oxidative stress, maintains healthy cholesterol levels, and promotes long-term cardiovascular health.
Pet Products for the Nervous System
- Nervo Vet Syrup- Nervo Vet Syrup mainly calms the nervous system, reduces anxiety and restlessness, and improves cognitive balance and coordination in pets. It supports overall neurological stability, helping pets with stress, hyperactivity, or age-related nervous issues.
- Nervo Vet Tablet– Nervo Vet Tablet primarily reduces stress, stabilises the mind, and enhances emotional and neurological balance in pets. It promotes calmness, clarity, and smooth nerve functioning for long-term nervous system health.
Pet Products for Excretory System
- Niere Vet Powder- Niere Vet Powder primarily supports neurological balance by improving kidney function and reducing toxin load that can disturb nerve pathways. It promotes calm nerve signalling, reduces metabolic stress, and helps maintain overall nervous system stability in pets.
- Odem Vet Syrup- Odem Vet supports fluid balance, helps reduce oedema (water retention), and improves overall immunity & strength in pets.
Pet Products for Eyes
- Augen Care Drops- Augen Care Drops mainly support eye health by soothing irritation, reducing inflammation, reducing dryness, and maintaining clear vision. They help protect ocular tissues, stabilise Pitta, and promote overall eye comfort and strength in pets.
Pet Products for Bones and Joints
- Bony Vet Syrup– Bony Vet Syrup primarily supports healthy weight gain while improving overall strength and stamina in pets. It helps enhance nutrient absorption, build muscle mass, and maintain vitality for better growth and physical performance.
- Lubri Vet Tablets- Lubri Vet Tablets support joint lubrication, improve flexibility, and strengthen cartilage in pets, helping with mobility and joint health.
- Inflam Vet Tablets help reduce inflammation and pain, supporting faster healing in pets. They soothe swollen tissues and promote better mobility and overall comfort.
Pet Products for Skin and Fur
- Derma Vet tablets- Derma Vet Tablets help manage skin disorders by promoting healthy skin repair, reducing inflammation, and supporting blood purification. They also assist in controlling fungal infections and viral warts by enhancing the skin’s immunity and protective barrier.
- Fur Coat Syrup– Fur Coat Syrup supports healthy skin by providing strong antifungal and antibacterial action that helps control infections and irritation. It promotes a clean, soothed, and protected skin surface, improving coat quality and overall skin wellness.
- Tick Fighter Spray– Tick Fighter Spray helps eliminate ticks, fleas, lice and their eggs naturally from your pet’s coat. It also soothes the skin, reduces itching, and protects against secondary infections.
- Happy Fur Shampoo and Conditioner- Happy Fur Shampoo & Conditioner gently cleanses the coat, removes dirt, and nourishes the skin without harsh chemicals. It leaves your pet’s fur soft, shiny, and moisturised, and helps maintain overall coat health.
Pet Products For Immunity
- Geri Vet Syrup- Geri Vet Syrup supports anti-ageing by rejuvenating body tissues and enhancing immunity, helping pets resist infections.
Pet Products for Digestion and Liver
- Gut Vet Syrup and Tablets– Gut Vet Syrup helps improve appetite and enhances digestion and metabolism in pets. It also soothes abdominal spasms, supporting overall gut health and comfort.
- Vara Vet Powder- Vara Vet Powder supports digestion, relieves constipation, and helps in gut detoxification, while acting as a potent antioxidant and anti-inflammatory agent.
- Leber Vet Powder- Leber Vet supports liver health, protects and rejuvenates liver (and spleen) cells, and helps in detoxification and proper liver function.
- Zigr Vet Syrup and Tablets- Zigr Vet Syrup supports liver health, helps eliminate toxins, reduces inflammation in the liver, and aids digestion in pets.
Pet Products for Blood Problems
- Hemo Vet Syrup– Hemo Vet Syrup helps increase iron levels and haemoglobin, purifies the blood, and provides strong antioxidant support by detoxifying and strengthening the blood.
Conclusion
The global pet care revolution is increasingly turning toward Ayurveda as a natural, holistic, and sustainable system for promoting animal health. Ancient veterinary classics such as the Shalihotra Samhita (Equine Ayurveda), Gaja Ayurveda (Elephant Ayurveda), Ashva Ayurveda (Horse Ayurveda), and Mriga Ayurveda (Wild Animal Ayurveda) provide timeless guidance that aligns with modern needs for immunity building, disease prevention, emotional balance, and long-term wellness in pets. As these traditional principles blend with contemporary veterinary practices, Ayurveda is reshaping pet care across the world—offering solutions that are safe, gentle, and globally relevant. This growing integration marks a significant step toward a more natural, compassionate, and holistic future in global pet health.
